I am a graphic designer with special expertise in marketing design for web and print. For several years I worked in house creating websites and marketing collateral for visual effects companies, including the company that won the Oscar for the Matrix Trilogy, before moving on to working for small marketing agencies, where I could use my abilities to help a wider range of clients. About nine years ago I started volunteering for the Taproot Foundation, an organization that brings together teams of marketing professionals to create and deliver pro bono designs to meet the marketing needs of worthy non-profit organizations, such as AXIS Dance Company. It was my third Taproot project that brought AXIS into my life. I was asked to volunteer my design skills to develop a brochure promoting their wonderful Dance Access/KIDS! Program, “a unique program that introduces youth of all abilities to the joy of dance — through education about dance, disability, and creative collaboration.”
I had not yet had the pleasure of seeing AXIS perform, but in pouring through the myriad letters from children bursting with enthusiasm and awe over what they’d experienced in participating in AXIS’ programs, I was very impressed, indeed. Working with Judy Smith, AXIS’ Artistic Director, and her dedicated staff was a lovely experience, and some months later when the project was over and I was asked if I might be interested in designing the promotion materials for the 2009 Home Season performances I was happy to oblige.
When I brought my family to see that Home Season show, I was expecting to be entertained, but not to be blown away by the experience. The artistry and strength and precision of the dancers, the music, the choreography, the costume design: every single element was world-class and worked with a vocabulary I had never before seen. I was spell bound — and really delighted to be sharing the afternoon with my family and introducing my kids to dance in such a impressive manner.
When I was invited to join the Board of Directors, needless to say I jumped at the opportunity. I’ve found over the years that being able to offer what I love to do — my day-to-day work skill set — to help the success of a superb non-profit such as AXIS is the most gratifying work that I have done, and as the newest Board Member I hope to bring some of that excitement and energy to the fold.
Thank you Deirdre Spencer